Following are the 6 common SEO mistakes that you need to AVOID at any cost.
1. Forgetting that sooner is better
The first common SEO error
we would like to affect is the speed of the site. Your site speed matters allot to google, especially now, with the page size rating coming out slowly. It is important to work on your site speed to keep your pages from the search results.
There is a very useful tool from Google itself to check the speed of your site: Google Page Speed Insights. This tool gives you an idea of what features you can improve to increase the speed of a particular page.
The quick win and the most common recommendation we give you is to improve your photos. Most websites have relatively large images, which take a lot of time to load. This makes your website easier than it needs to be. Resizing your photos may speed up upload time. If you have a WordPress site, you can do this easily by installing a plugin that does just that.
In the case of WordPress installation, we also recommend that you take good care of activated plugins. Do you use them all? Maybe some of them could be replaced by another plugin that integrates those functions? The best advice we can give you in this article is that little is too much. A few plugins are activated, as soon as your WordPress install can be up-loaded.
2. Attempting to rate incorrect keywords
If you want to rate Google, you must make sure you use the right keywords on all pages. One of the biggest SEO mistakes is that we often make site owners upgrade their pages to get more relevant keywords. If you are a small business that wants to rate a ‘rental car’, you are aiming for the highest.
Try to come up with something extra ordinary. If not, you are competing with all the car rental companies around the world, which is impossible! You can, for example, add a location where your company is located in a keyword. But there is more you can do to make your keywords a longer tail, as we call it.
You can prepare more pages for your site to get different long tail keywords. Your site will eventually get more traffic for all of these keywords combined, than ever before if you set up a single keyword, your page will never be placed on page 1 on Google.
3. People not attracted for visiting your site
This talk is all about what should you avoid when developing a search optimized website. When a website comes up with specific queries, metadata is what appears on search engine results pages (SERPs). Includes your page title and its meta description. The title of the page is still an important aspect of Google, so you should make sure it is properly developed on each page.
We suggest you add your keyword to the title if possible and make sure your page title is not too long. If the title of your page is too long, it will be cut off. You do not want potential visitors to see only part of the title of your page in search results.
The meta description is not standard, but plays an important role in Click Through Rate (CTR). CTR provides an insight into how potential visitors might click on your site in the SERPs. When you organize your meta descriptions with a clear and attractive message of what people can find on your site.
Meta description becomes easier for others to see if their required information displayed on that page. If people think that your site will provide an answer to their search query, this is where the page will gain more traffic.
4. Neglected writing amazing content
If you are thinking that does number of pages affect SEO, then the answer is obviously yes. We’re always writing about writing amazing content on this blog, but we still see a lot of people with content issues.
This is one of technical SEO errors that we want to correct. Because it is important that every page on your site has decent content, which is at least 300 words long.
You can’t expect Google to see you as an expert on a particular topic if you only write two sentences about it. This shows to Google that your page is probably not the best result for your search query.
That being said, remember that Google is not your audience. You need to write to your guests and not just Google. The main purpose of Google is to organize the information from all over the globe and to provide best possible answers and solutions. So, writing quality content for your audience is the way to go. Or talk about SEO and rank well on Google.
Writing quality content means writing original content that reflects your expertise. And not just keywords in your text, those days are long gone. Your text should be easy to read for your visitor.
5. Failed to save people to your site
When visitors come to your site, the next goal is to keep them on your site. You will not like that your visitors return to Google immediately after reading some stuff on your page. That’s why you need to encourage visitors to click on your site.
The best way to do this is to create a call-to-action (CTA), which is usually a button that gives action to your visitor. This could be, for example, the ‘buy’ button on the product page, or the ‘subscribe’ button for newsletters. Do not overdo it and try to have one key CTA stand out across your page.
If you want that people keep on your website, then you should include relevant internal links to other pages on your website. By adding internal links, visitors to your site and Google will know which pages are relevant to each other and may be interested in searching for information on a particular topic. So, make sure you spend time on your internal links to create a great site design that keeps people on your website.
6. Unthinking: The mobile future
The sixth and final SEO problems that is most often overlooked is cell phone. In 2018, Google switched to the first mobile phone index. This means that Google is now looking at the mobile version of your site to determine how much you should rate. So, if the desktop version of your site is set correctly, but your mobile site does not respond at all, this will be reflected in your levels. In a negative way.
So, if so, make sure you work on mobile SEO as well as you should resolve your website technical issues.
A good way to test whether your site is usable is to use the Google mobile app. This gives you an idea of how easily visitors can use your page on mobile devices. But do not give up after checking this out. The best advice we can give you is to visit your site on your mobile phone. Browse your site for a moment and try clicking on each button, link and image to see what happens.
Does everything work the way you would like? How easy is it to buy something on your site using your mobile phone? Are all pages displayed correctly? Mobile usage is increasing and will continue, so don’t miss out on all those mobile users and create great user experience on mobile.
SEO industry statistics
How much cost charged by SEO professionals? Do you charge more or less than usual? Let’s look at the statistics.
- 74.71% of SEOs charge a monthly maintenance fee for their clients.
- For month keepers, $ 501- $ 1,000 a month is the most popular price category.
- At the hourly price, $ 100- $ 150 per hour is the most popular price category.
- For the price of each project, $ 501- $ 1,000 is the most popular price category.
- 88.28% of SEOs charge $ 150 / hour or less for their services.
- On average, SEOs who have been in business for 2+ years charge 39.4% more per hour, 102.41% more per month keepers, and 275% more on outgoing projects than those who have indulged in business for minimum one to two years.
- On average, SEOs operating the global market charge 130.74% more than those operating the local market for monthly keepers.
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Frequently Asked Questions
1. What is an anchor text in SEO?
Anchor text is the visual characters and words displayed by links when linked to another text or location on the web. It usually appears as blue underlined text, but you change the colors of your website link and styles with your HTML or CSS.
2. Do internal links affect SEO?
Internal links also link to your content and give Google a view of your website design. They can set up a domain category on your site, which allows you to provide more important pages and link posts than other, more important pages. Therefore, using the right internal linking strategy can boost your SEO.
3. How do you get the SERP?
To get the SERP feature, you need to enable your website to reach the top of the SERPs by improving its content using structured data and making sure it follows Google’s guidelines and requirements.
4. Can we use the same keywords on all pages?
Having the same keyword targeted at multiple web pages does not make the search engine think your site is too relevant for that term. If too many web pages seem too tight, they may send bad signals
5. What’s wrong with SEO?
These situations are the most common applications that SEO will face – 400, 403 and 404 errors. These errors simply mean that the app is unavailable and unable to load. Whether it is because of a temporary server termination, or for some other reason, does not really matter.
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