Adding more visual content in a company’s digital marketing strategy can make it simpler and more effective. We all know that our brain receives almost 90% of the information through eyes, i.e. visual content. The brain processes visual things approximately 59,000 times faster than texts.
In this age of technology, there are more than enough platforms through which one can share photos and videos. That is why implementing the internet marketing strategy which includes more visual content has become a necessity.
Dominance of Smartphones:
The number of people using their smartphones to access the internet is increasing rapidly. A total of 15% of all time watched videos are from smartphones. Every minute, a user is watching a video on various social media platforms. If you want to convert your mobile users into customers, then you must adopt responsive design strategy.
Image-centric Platforms:
Social media platforms like Pinterest have been used by millions of users till date. These platforms are image-centric, which allow you to be in contact with your customers through visual content. Many companies have gained substantial profit by using platforms like Facebook, Twitter and Pinterest in their marketing strategy. These platforms are easy to share and more enjoyable.
Images and the Target Audience:
Before implementing the visual content strategy, you should research about the target audience of your business. Don’t just share random images for the sake of visual content. Make your content effective by finding the right target audience.
People are visual thinkers. Make your way to their thinking and have an effective marketing strategy.