You have about 10 seconds to leave a lasting impression on visitors to your website – if you don’t make an impact right away, you have lost a potential client. Similar to updating your wardrobe, your website needs to be updated as well. Old and drab websites discourage users and hinder your prospects of attracting more business.
Redesigning your website is critical and it’s a major investment as well; which is why you need to take critical steps to make sure that every dollar you spend ensures a return on your investment.
Follow this checklist to see if your website needs a renovated web development services:
- It’s Not Mobile-Optimized:
Today, a mobile-friendly website isn’t an advantage, it’s a must. With over 64% of American adults using smartphones, it’s predicted that mobile retail revenues are expected to hit $130.12 billion by 2018 (up from $56.67 billion in 2014). These numbers alone should motivate you to optimize your website and make it mobile friendly. One such way is adopting a responsive design.
- No Social Presence:
By not having a social presence, you are missing key opportunities to engage and connect with your customers. Depending on the nature of your business and clientele, you will have to decide where to build your social media identity. Facebook, Twitter, LinkedIn and Instagram are some of the platforms you can interact with your customers and learn key information that you might not have known earlier.
- Lacking the Latest in Web Development:
Website animations, videos and colorful content can be a compelling way to engage your consumers. Videos are an interactive form of content that can engage your customers with your brand. However, if your website is using flash, it will require visitors to continually install the latest updates of the program (something visitors would rather avoid doing). A more user-friendly option is HTML5, allowing visitors to view engaging content with ease.
- Not Optimized For Conversions:
What’s the purpose of having a website if you are not converting visitors into sales leads? An optimized website will generate leads and help you win customers or help you track the kind of people that regularly visit your website and let you create a marketing strategy to attract them.
- A Cluttered Homepage:
As mentioned earlier, first impressions are everything. A busy homepage can mean that visitors will get confused and most likely leave your website. A website filled with written content, links and irrelevant information gives a feel of congestion and is an archaic website design method. To create a visually appealing look, remove unnecessary links and trim the content to the bare necessity – so that customers can find what they need without being distracted.
With this checklist you will be able to determine whether or not your website needs renovation.