‘Personalized website’ is a not a new trend, many developers have been using it for quite some time. It is the method of personalizing a website, with the help of different tools & technologies, in order to target every individual user. Recently, a survey was conducted, whose results showed that 40% of the online users prefer to buy things from those websites which show the products related to their interests.
The same survey showed that 74% of the online consumers leave those websites which doesn’t display the content of their interests. So, it is necessary to personalize your website, in order to target the customers individually. Follow the below mentioned tips to do this task.
Use of Cookies:
Your website should be optimized in a way that a first time user reads different information than the user who is frequently visiting your website. Cookies are the best way to manage this task. You can use them to track down those users who are frequently returning to your website.
Geo-location:
Geo-location aids a developer by giving him the information of a particular user, like what is the location of the user or when is he visiting your website. Use geo-location to track down the buying journey of different users. And then you can offer some discounts to those users who are a couple of blocks away from your business.
Update The Content:
It is imperative that you frequently update the content of your website. It should not display the content which was written 5 years ago, when the website was built.
Holidays & Events:
Keep in mind the upcoming holidays and events. This can help you to connect with your customers more deeply. You can offer special discounts on Christmas or New Year’s Eve. You can also introduce new themes in accordance to a specific event.
To target the customers individually, you need to hire a reputable web development company. We at Mobitsolutions make sure that our customers are fully satisfied with our services.