Internet of Things (IoT) is continuously bringing revolution in the world of technology. Stating briefly, IoT is the use of different sensors, transmitters and softwares on various devices, in order to collect valuable information. Companies can make smart decisions by using the collected data from different devices. In short, the...
“Google My Business” Local Ranking Factors
Google has updated their help page named ‘Improve your local ranking on Google’. Previously, the page had about five paragraphs of text around relevance, distance and prominence for ranking in the local results. Now, Google has vastly expanded the document. The document explains that you should aim to have as...
Hertz Moving Towards Outsourcing
Hertz, a well known car hire company, has finally decided to move towards outsourcing. The rumors were circling around for quite some months and now the final decision is going to be made soon. Hertz has warned a total of 230 IT professionals that their jobs are at risk, as...
WordPress 4.5 RC1 and RC2 Released
The first release candidate for WordPress 4.5 was released on 24th March and the second release candidate (RC2) was released yesterday. Release candidate means that the new version of WordPress is fully completed and about to release. But, due to millions of users & thousands of plugins, there is a...
Google Play Developer Policy Updated
Google Play is the largest market of apps. To keep the things right, the developer policy plays a major role. It guides the developers about how to meet the standards or what is forbidden while developing android apps. When you have one of the largest app marketplaces in the world,...
How to Manage a New PPC International Account?
It’s been a while you are working as a local PPC-manager and now the client just asked you to manage an international account. What do you do? Do you use the same strategies which were implemented in the local account? No, because managing and international PPC account is totally different....
What to Consider before Starting Up?
Being an entrepreneur is not an easy task. It requires long term emotional, technical, financial and functional commitment. Some of the entrepreneurs succeed, while others fail. They say, “Entrepreneur is someone who jumps off cliff and builds a plan of landing on the way down”. So, you better have a...