Email marketing means a strategy adopt by an enterprise in order to send a commercial message to a group of people by the use of electronic email. Email marketing most commonly consists of advertisements, requests for businesses or sales solicitation. Any email communication is considered email marketing if it helps...
Difference between Web Apps and Cloud Apps
The line between a web app and a cloud app remains as blurry as ever. These days, both terms are used interchangeably. However, there are noteworthy differences, especially when looking to leverage cloud apps for richer user customization experience. While all cloud apps are web apps, i.e. all cloud apps...
Outsourcing and Off shoring- Understanding the Concepts
For many business owners, outsourcing and off shoring have the same meaning; sending work, that would otherwise be completed in-house, to individuals or firms based in other countries. While both the terms may seem similar, they actually have different meanings if one looks more closely. “Outsourcing is a practice used...
Five Qualities of Teams That Make Incredible Products
Building the best products and delivering amazing services is not possible without a dedicated team. Great products are a result of the hard work of enthusiastic teams that distinguish themselves as exemplary, with the potential to become indispensable assets over time for any organization. The ideal teams manage their priorities...
Switch Your Business Website to WordPress
WordPress has become the most popular content management system (CMS) in the world. It doesn’t matter what niche does your website have, or how big it is. This widely used CMS has become a favorite platform among all the businesses having websites because of its outstanding features. Your business may...
Native|HTML5|Hybrid – Which Platform is Best for Your Organization?
There is an endless debate regarding native, HTML5 or hybrid approaches for developing mobile applications for enterprises. Each approach, or should we say platform, has its own advantages and disadvantages. The debate must not be about whether a company should use native, HTML5 or hybrid approach for its mobile apps,...
M-Commerce – A Technological Shift
With the advent of internet and e-commerce, the customer behavior with respect to retail has changed considerably. These days, you will find out that people try to research a lot on internet about a product before actually buying it. Even if the customers are planning to buy it offline, they...