Black hat SEO refers to techniques that are used to improve rankings in ways that are not approved by search engines. In simple words, one can say that “techniques used to get higherrankings in an unethical manner”. These techniques involve deception and go against current search engine guidelines. Sooner or later the website is banned, de-indexed or penalized as a result of such techniques.
Black hat SEO techniques include:
• Spamdexing – This is a practice of repeating unrelated phrases to manipulate the relevancy of resources indexed by a search engine.
• Wrong Keyword Stuffing– This includes packing long lists of keywords without proper formation.
• Invisible Text– This is the placing of keywords in white text on a white background in order to attract search engine spiders.
• Doorway Pages– This is a fake page that user never gets to see. This is constructed only for search engine spiders in order to trick them into indexing the website higher.
White Hat SEO is creating content for users and its main aim is to promote accessibility. White hat SEO not only follows all SEO guidelines but ensures that all content, indexed by search engines, is the same as the content that a human user will see.
White hat SEO techniques include:
• Quality Content– There is nothing more valuable you can do to optimize your website for search engines than offering unique and well-written content.
• Keyword Research and Effective Keyword Use– This technique involves researching keywords and key phrases you think people might use to find your website.
• Quality Inbound Links– This technique involves having good inbound links from other web pages that are regarded highly useful by the search engines and are contextually relevant to the content of your page.
Use of black hat SEO techniques can be harmful for your website. Before hiring a company for SEO services, make sure that the company doesn’t use such techniques that can cause damage to your website.
