SEO (search engine optimization) matters for e-commerce platforms. Why? Because half of the online purchases start with an online search. Just having an e-commerce website for your business is not enough. It is imperative that you optimized your online store in such a way that the products can be found on major search engines like Google and Yahoo. This task is a major factor in deciding whether your business will fail or succeed.
There are various e-commerce platforms that you can choose. But some of them are not SEO friendly. Those e-commerce platforms will decrease your sales. That’s why you should avoid them while deciding to build a website or hiring SEO services for your business. But what makes an e-commerce platform SEO friendly? The answer is the search engine ranking methodologies used by Google, Yahoo or Bing. Here we will discuss those factors that determine whether the website is SEO friendly or not.
• There should be independent navigation links on your website. Navigation links are the texts that appear on the menu. Some e-commerce platforms automatically build menus on the basis of the products and categories. If one of your products is HP Elitebook 6930p Dual Core, clearly you wouldn’t want this text to appear on the menu.
• The URLs are also one of the important factors. Some platforms build bad URLs for the products and categories. “…/products.php?id=23453” is a bad URL. While “…/Sony-Xperia-Z1.html” is a good URL.
• There should be independent H1 tags, meta descriptions, alt tags. All three of them play a vital role in determining if your website is SEO friendly or not.
• The overall structure of the website should also be good for SEO. This structure includes text navigations links, navigation without flash, editable menus etc.
•Your website should have an XML sitemap. This helps Google to crawl the pages of your website.
Considering all these points, Magento tops the list of best platforms providing e-commerce solutions. Shopify and WooCommerce are on the second and third position respectively. Therefore, it is recommended to choose one of these platforms for your e-commerce website.
