Whether you are a business owner or a person helping someone’s to grow his business on the internet, you have to keep up with the latest trends and technologies of e-commerce. Marketing of the products, customer satisfaction, advanced website; all these things should be kept in mind while growing the business.
People make various mistakes while optimizing their online business. Have a lot at these mistakes and put this thing in your mind that you have to avoid them. Whether you are using Magento or any other platform to build an e-commerce website, you must follow the below mentioned guidelines.
Do Not Force the Users to Create an Account:
A survey was conducted to see if the users are OK with creating a new content, which would take information other than contact details and an address, on an e-commerce website. 23% of the total people said that they would discard their shopping carts if they were forced to open a new account.
The reason is that you have only few minutes to attract a user when he visits your website. If he finds the buying process complicated or if he notices that a lot of time has to be spend to buy a product, he will close your website and go to your competitor’s one.
Do Not Put Un-Expected Shipping Charges:
The same survey showed that 28% of the users will abandon an e-commerce website if they find surprise shipping fees at checkout. You must clearly state the shipping charges before checkout. It is clearly OK to charge your users with shipping fee. But you have to upfront those charges at the start of the buying process.
Do Not Take Online Reviews for Granted:
The survey also showed that 55% of the total users were influenced by the online reviews and their decision was changed if they found bad ones. The key point is not to underestimate the online reviews. If there are a lot of bad reviews on your website, you need to re-think about your marketing strategy. If the reviews show that your previous customers are satisfied with your services, then it will influence the buying decision of the new users.
Read more: E-commerce Solutions