Social media has become an important part of our lives. It has shortened the distance between a customer and a business. The doors of communication have been opened by its platforms. Therefore, millions of businesses have been affected by its presence.
Now-a-days, people use social media platforms like Facebook, Twitter and Google+ to research about a product or service before actually availing it. They think that reading reviews of a product before buying it is an essential part of the process. The online reviews have great impact on their decision making process. Therefore, businesses should not take the reviews of people for granted. They must honor their customers by reading the reviews and replying them. And it should also be done for the betterment of your business.
Recently, a survey was conducted to gather the information about online reviews. Here are some of the findings of that survey.
- A total of 90% people read online reviews before visiting the company’s website.
- Out of those 90% people, 88% trusts the reviews given by other people.
- If they find negative reviews on social media, 86% reconsider their decision of purchasing the product or availing the service.
- Yelp has a huge impact on business revenue which comes from the internet.
- If there is an increase of one-star in the reviews, then there will be 5 to 10 percent increase in the revenue.
- If there is a negative review on Yelp, the company can lose 20-25 customers.
- If a company ignores an online negative review, it can lose 10 to 15 percent of its total cliental.
What Should You Do?
You should not ignore the online reviews which people give on social media websites. You must analyze the complaints, talk to the customers and fix their problems. If a person has complained on a popular website like Facebook or Twitter, he or she expects that you reply on it within an hour. Therefore, the average response rate also matters. If you don’t have enough time to manage these things, hire a company which offers affordable services of internet marketing.
Read more: Role of Visual Content in Digital Marketing