With the advent of internet and e-commerce, the customer behavior with respect to retail has changed considerably. These days, you will find out that people try to research a lot on internet about a product before actually buying it. Even if the customers are planning to buy it offline, they tend to research on the product online.
The increase in number of smart phone users is predicted to reach 2 billion by 2016. This prediction has led businesses to push their product right into the palms of customers. Despite the fact that chatting, e-mailing and making calls remain the major purpose of smart phones, recent developments show that smart phone transactions contribute almost twice as much as normal online businesses do in the sales.
The technological world is rapidly shifting from e-commerce to m-commerce. M-commerce websites tend to be more location specific and give more personalized services. It offers an intimate business-user relationship which can pull the audiences towards it. It offers location specific transactions, which can benefit the user.
Mobile e-commerce is on the rise. How? Let’s take a look at some facts and figures.
Optimize Your Business For Mobiles:
Optimizing your business for mobile must be the most important part of your strategy. Any design or software incompatibility can put your consumers off, and there’s a high chance that your website might not even appear on the mobile web, especially after Google decided to implement a mobile-first algorithm to promote responsive, mobile-friendly websites. Hire a reputable company, which offers affordable and reliable mobile website development services, in order to optimize your online business for mobiles.
