A recent research has stated that the customers will pay more to brands who respond back to their tweets. Wayne Huang, a researcher at Twitter, started this research and was surprised by its results. Some of the key findings of his research were:
- People are willing to pay extra $9, on average, to those airlines which respond back on Twitter.
- The amount will increase to $20 if the response time is less than 6 minutes.
- Every minute counts on Twitter because the dollar value decreases with every increase in response time.
- Twitter users who received responds felt overwhelmed.
- Even if you can’t solve a customer’s problem, just acknowledging his tweet can really add a lot of value.