Internet marketing is ever growing sector, where you cannot keep yourself in comfort zone. It is the sector where you have to be proactive and need to engage yourself in innovation and constructive ideas. SMM, SEO and PPC are vital strategies in the world of digital marketing. SEO is the...
Can Your HTTPS Setup Cause SEO Issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. A lot of sites have migrated to HTTPS but have not done it correctly and may be losing out on the HTTPS ranking boost. Some have...
How to Use Google+ to Increase Rankings
Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content. This article shows you three ways you can...
2 Ad Updates made by Google
Google has made 2 changes with respect to ads on the local searches and Google Maps. It was noticed that Google is now showing ads in the Local Finder results. If a person clicks on ‘more places’, then he will see the ad among other results. Local finder results just...
Penalty for Unnatural Outbound Links
Over the weekend, Google issued many manual actions for “unnatural outbound links.” This is a penalty issued by the Google manual actions team, specifically over websites linking out to other sites in an effort to manipulate the Google search results. In this case, it seems Google penalized the site by...
“Google My Business” Local Ranking Factors
Google has updated their help page named ‘Improve your local ranking on Google’. Previously, the page had about five paragraphs of text around relevance, distance and prominence for ranking in the local results. Now, Google has vastly expanded the document. The document explains that you should aim to have as...
How to Manage a New PPC International Account?
It’s been a while you are working as a local PPC-manager and now the client just asked you to manage an international account. What do you do? Do you use the same strategies which were implemented in the local account? No, because managing and international PPC account is totally different....