Over the weekend, Google issued many manual actions for “unnatural outbound links.” This is a penalty issued by the Google manual actions team, specifically over websites linking out to other sites in an effort to manipulate the Google search results. In this case, it seems Google penalized the site by...
“Google My Business” Local Ranking Factors
Google has updated their help page named ‘Improve your local ranking on Google’. Previously, the page had about five paragraphs of text around relevance, distance and prominence for ranking in the local results. Now, Google has vastly expanded the document. The document explains that you should aim to have as...
How to Manage a New PPC International Account?
It’s been a while you are working as a local PPC-manager and now the client just asked you to manage an international account. What do you do? Do you use the same strategies which were implemented in the local account? No, because managing and international PPC account is totally different....
All You Need to Know about RankBrain
It’s been a while Google has launched RankBrain. But most of the people still do not know about it. So, let’s start from the very first thing i-e, what is RankBrain? RankBrain is a machine-learning system which is built on the concept of artificial intelligence (AI). It is used with...
Grow Your Online Market Share with Similar PPC Budget
Pay-per-click (PPC) is the amount advertisers pay each time a user clicks on their ads. The main objective of PPC is to increase the online market share. It is one of the best advertising models, only if those clicks actually turn into sales. Many advertisers or businessmen, availing SEO services,...
No Ads on the Right Side of Search Results
Google started implementing queries about not showing ads on the right side of the search results, all the way back in 2010. Now, the results of those queries can be seen.Google has made a big change by removing ads from the right side of the search results. Now, the ads...
AMP Errors Report Added by Google Search Console
We discussed in one of our previous blog posts that Google will start the AMP (accelerated mobile pages) project in the early months of 2016. Well, the project has been started (not officially launched) and some new features have been added to it. Google has added the AMP Errors Report...