It’s been a while Google has launched RankBrain. But most of the people still do not know about it. So, let’s start from the very first thing i-e, what is RankBrain? RankBrain is a machine-learning system which is built on the concept of artificial intelligence (AI). It is used with...
Grow Your Online Market Share with Similar PPC Budget
Pay-per-click (PPC) is the amount advertisers pay each time a user clicks on their ads. The main objective of PPC is to increase the online market share. It is one of the best advertising models, only if those clicks actually turn into sales. Many advertisers or businessmen, availing SEO services,...
No Ads on the Right Side of Search Results
Google started implementing queries about not showing ads on the right side of the search results, all the way back in 2010. Now, the results of those queries can be seen.Google has made a big change by removing ads from the right side of the search results. Now, the ads...
AMP Errors Report Added by Google Search Console
We discussed in one of our previous blog posts that Google will start the AMP (accelerated mobile pages) project in the early months of 2016. Well, the project has been started (not officially launched) and some new features have been added to it. Google has added the AMP Errors Report...
App-Only Content Indexing is the New Trend
Last month Google made a big change in its ability to display the content found in smartphone apps in its search. Now the app-only content will be directly displayed when you search through your mobile device or tablet, even if the app is not installed on the device.For example, if...
Choosing the Right E-commerce Platform for SEO
SEO (search engine optimization) matters for e-commerce platforms. Why? Because half of the online purchases start with an online search. Just having an e-commerce website for your business is not enough. It is imperative that you optimized your online store in such a way that the products can be found...
Black Hat and White Hat SEO
Black hat SEO refers to techniques that are used to improve rankings in ways that are not approved by search engines. In simple words, one can say that “techniques used to get higherrankings in an unethical manner”. These techniques involve deception and go against current search engine guidelines. Sooner or...