Logo designing is a different type of art which has its own charm. These days, many designers are asked different questions about it. We have summed up the most frequently asked questions (FAQs) for you, so that all your doubts get cleared. Let’s have a look at those questions.
Q: What are the important questions that a designer asks a client?
A: The most important questions are based on the objectives of the business of the client. A designer wants to know that what the target market is. The main focus is what the logo is for.
Q: Is a tight brief enough for a designer or not?
A: The designers usually want to focus on the main problem. The open briefs usually are the hardest ones. The boundaries get wider with open briefs. They just want to gather the required information and do research.
Q: How important are trends while designing a logo?
Trends come and go. You should never design a logo just for trends sake. But keep in mind the future trends for your awareness. If you are a designer, then the main focus should be to design for longevity. Ask your client the questions and then determine the project on his needs.
Q: What if all the people, except the client, like your logo?
A: There is no doubt that the client is the final decision maker. But, a designer designs by keeping in mind the target market. If the client doesn’t like the logo, tell him that why you have created this logo and how does it achieves the objectives discussed in the brief. There are many chances that the client will understand you.
Q: What should be avoided while designing a logo for a new client?
A: This is a very important question. You should not research all by yourself before the start of the project. You should gather as much information from the client as you can, and then do your research. Try the client’s service or product and get to know what his business is about. Do not copy other designer’s efforts.
Q: What size or format the top designers use while sending the files?
A: Most of the famous designers send files in PDF format. The size is usually A4. They also send multiple color copies of the logo.
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