How To Create a Perfect WhatsApp E-Commerce Marketplace – Guide 2022
Integrating WhatsApp into your ecommerce platform is vital to driving sales. With numerous different WhatsApp ecommerce integration available for online businesses to leverage, what do you have to go for? Let’s crack-up of some of the well-known and effective WhatsApp integrations in your e-commerce website.
These old school times are gone:
“Contact us via email”
“Contact by filling the form”
“Just give us a call”
With ecommerce experiencing an enormous boom and consumers these days wanting things fast, having smooth and swift communication together with your customers is one of the fundamental ways to grow your business.
To do that, you’ll have to engage with the world’s most popular messaging app: WhatsApp. In this post, we’ll re-evaluate some of the top WhatsApp integrations for an ecommerce business and how you can set them up.
WhatsApp Ecommerce Integration: Ways to try to it:
Integrating WhatsApp into your ecommerce business doesn’t necessarily mean you need to have a website – even though that’s commonly the case.
In fact, counting on your business profile, you’ll not even have one yet. This is often happened especially when you’re a small seller who’s only just started to sell.
In that case, your main sales platform could, perhaps, be Facebook, where you’re just beginning to work on building a customer base and engaging with them.
In this section, we’ll re-evaluate some of the most popular ways to integrate the WhatsApp Business communication API into your ecommerce platform, including your website and Facebook page.
1. WhatsApp Ecommerce Bot
One of the most basic and common ways is to add a WhatsApp ecommerce bot, which is actually a chatbot but with a slight difference.
Conversations, which are initiated by an ecommerce store visitor, are going to be redirected to – where else? – WhatsApp rather than keep going on the website.
Here’s an example of what it’s like:
If your visitor is on a desktop/laptop, clicking on the green “Start Chat” button will open up a WhatsApp Web window therefore the conversation can continue there.
If they’re using their mobile devices, it’s going to redirect them to their WhatsApp chat app automatically.
One big advantage of moving these chats over to WhatsApp is that the user can then enjoy all the features WhatsApp has to offer. This includes location tracking (which will be available handy for delivery notifications), the power to send multimedia messages, documents, and much more.
How to configure a WhatsApp Ecommerce Chat-bot in your site
Adding a WhatsApp chatbot to your ecommerce website is as simple as inputting basic information to get a personalized widget and copying and pasting the widget’s code into your website.
We’ve created a WhatsApp chat button widget that’s liberal to set up and extremely easy to use. Simply follow the instructions on this post on fixing a WhatsApp chatbot and you’ll have everything ready to go in minutes.
If you would like to go the extra mile, you’ll even customize the widget’s colours and fonts to match that of your brand’s.
2. WhatsApp Communication Opt-in Form
After a customer land on your ecommerce website and browses through it, he or she might not have a question for you (or your chatbot, for that matter) immediately.
They may have interest in a specific product, that may be out of stock/inventory or may be its beyond their budget. Almost instinctively, they’ll want to mount over to a competitor’s website and check out their availability.
But as a store owner, it will damage the business reputation. So, you would like to keep them from leaving and if they do, to urge them to come back and buy from you – even if that’s later.
To do that, encourage them to permit communications from you via WhatsApp. This way, they will receive notifications about stock updates, product price drops, flash sales, clearances, and more via their favourite chat app.
These, in turn, will be tempting to them for a revisit on your store and hopefully buy some goods!
How to configure WhatsApp Opt-in Form to Your Website
There are various ways to urge customers to opt-in to receiving WhatsApp messages from you:
- Create a fanatical opt-in landing page with a form they can fill in
- Add a pop-up to your homepage where they’re going to enter their WhatsApp number
- Ask them via an existing WhatsApp chat with them (note that this is often only if they have taken the initiative to reach out to you on WhatsApp, as an example, via the WhatsApp chatbot)
- Incorporate it into your account sign-up process by adding WhatsApp as a medium through which they will receive communication from you
Important: WhatsApp opt-ins are mandatory. it’s outlined in WhatsApp’s Business Policy, which we recommend you read through thoroughly.
3. Facebook Click-to-WhatsApp Ads
Let suppose you are using Facebook including pages as your main business platform, then you might consider integrating it and make your very own best WhatsApp store and setting up click-to-WhatsApp ads.
This is a great way to convert your Facebook ad traffic to WhatsApp conversations, where you’ll take communication to the next level.
How To configure Your Facebook Business Page to WhatsApp?
We have already got an entire post on connecting your Facebook business page to WhatsApp, so we won’t be going into detail here. The post includes the way to add WhatsApp buttons and click-to-WhatsApp ads so definitely check that out.
4. Post-Purchase Customer Experience
You’ve got the sale – congratulations!
But the client experience should not end there. Good customer experience should cover post-purchase and beyond, especially since customer retention costs plenty less than customer acquisition.
Keep using WhatsApp e commerce to provide your clients with significant after-purchase information such as:
- Delivery updates/tracking
- Product recommendations
- Sales and clearances
- Loyalty programs
And don’t just stop there. Since you’ve got them on WhatsApp, take the chance to get feedback from your customers and use it to improve your ecommerce store.
How To configure WhatsApp in your e-commerce website for after-Purchase Experience
Configuring the whatsapp e-commerce api into the after-purchase experience along with your ecommerce business requires getting approval from customers to send them WhatsApp messages.
To do so, be happy to use any of the methods highlighted above in point #2.
Conclusion:
So, in this blog article we presented you brief guide on How to setup your very own WhatsApp marketplace store.
As Web development company, we also provide WordPress Web Designer and Developer Services, please check them out as well.
Frequently asked questions (FAQ’s):
Question#1: How does WhatsApp Business work?
Answer: Just download the WhatsApp Business App from your respective platform of mobile, Set the profile and you are good to go.
Question#2: What is the advantage of using WhatsApp Business anyways?
Answer: WhatsApp business gives you access to huge client base worldwide. It’s not only reducing the customer service inquiries but also helps you promote your business as well.
Question#3: Does WhatsApp business store can be setup with multiple profiles?
Answer: No, it cannot be configured with multiple profiles, however you can use cloning app or (if your mobile support) you can make use of dual app feature.
Question#4: Is WhatsApp business a free service or paid?
Answer: WhatsApp business is to use service but if you need do the business on large scale then you might need to consider WhatsApp Business API facility.
Question#5: Does WhatsApp support payments?
Answer: Yes, do support payments via WhatsApp Pay platform (if available in your country). Otherwise, you can generate link to payment methods.
More FAQ’s:
Question#6: Can WhatsApp Business can record messages or calls?
Answer: No, WhatsApp cannot record or save messages because all the chats and calls are encrypted.
Question#7: Does WhatsApp Business can show online status:
Answer: Yes, WhatsApp marketing business does show online status when you are active, but you can hide last seen and other privacy related things just like regular WhatsApp
Question#8: Is WhatsApp accessible through web interface?
Answer: Yes, just like regular WhatsApp, The WhatsApp Business can also be accessible via web.
Question#9: Why should I use WhatsApp business instead of regular one?
Answer: WhatsApp Business provide prominent business features which are not available in regular WhatsApp.
Question#10: Can I delete WhatsApp Business profile?
Answer: Yes, you can easily delete your WhatsApp Business profile in 4 simple steps:
- Go to Settings (Within Application)
- Select “Account” option.
- Now select last option “Delete my account”
- And select reason to delete and verify your number and done.
Want your own WhatsApp E-Commerce store? Contact Us or Visit our LinkedIn to know more!
