Based on data, organic search traffic is clearly one of the largest referral sources for most websites. There are more than 100 billion searches each month on Google alone and that works out to an average 2.3 million searches per second.
Search optimization is a deep ocean, but here are some core areas where you can take action right now to improve your organic search visibility and win over a greater share of those 100 billion-plus monthly searches.
- Craft Unique and Optimized Descriptions
Don’t settle on default product descriptions generated by the manufacturer. While this makes the process of uploading content easy, it’s considered duplicate content, which makes it next to impossible to improve search rank for category and product pages.
Increase your odds for better visibility by crafting unique product descriptions optimized for keywords related to the product and how customers will use it.
- Don’t Forget About Image Optimization
Images should be optimized with targeted keywords. For products, keywords should be specific to the product name, make or model and manufacturer.
Image optimization includes the image name or file name as well as the alt tag associated with the image. Depending on the design and layout of your store, you might also consider optimizing brief image descriptions for each product photo.
- Create Valuable Content in Different Formats
Content marketing is widely considered to be one of the fastest and most reliable ways to build organic traffic for any website, including e-commerce sites. But it can’t be just any kind of content. In order to gain referral and follow-through traffic, and get those readers into your funnel, you need to provide significant value.
- Use videos on your site and product pages, but also host those videos on sites like YouTube and Vimeo
- Create interesting and engaging photos that can be shared on social platforms
- Source content from your audience, including testimonials, stories, pictures of products in use and even customer videos to improve trust and social proof
- Make use of guest blogging and promote your content
- Setup Your Analytics
Make sure you’ve set up Google Analytics and that you’re checking your metrics. Watch for referral traffic sources you can leverage and monitor to ascertain where traffic is landing. This shines a light on content you can repurpose to improve organic visibility and traffic.
- Ensure Your Site is Mobile-Friendly
Having a mobile-friendly site doesn’t just impact search visibility. Thirty percent of mobile shoppers abandon a transaction if the experience isn’t optimized for mobile. So, update your mobile experience. Otherwise, you stand to lose a significant amount of revenue.
If you think the technicality of all these things is complicated, look for e-commerce solutions provided by different companies. Anyway, by following these tips, your e-commerce website will get a better search ranking.