How to repurpose content? One of the methods that every content marketer should do is repurposing content.
How to repurpose content? Recycling content in order to reach a larger audience is a fantastic concept.
Many of us are so focused on producing piece after piece that we forget about all of the fantastic content we’ve previously created.
If you’ve been creating content for a long, you’ve probably amassed a huge number of useful pieces on your blog, YouTube channel, or as downloadable assets that you can repurpose in a variety of ways. You’ll learn how to reuse your existing material to save time, reach a new audience, and get the most value out of your current resources in this post.
There are also some Benefits of Repurposing content:
Boost your search engine optimization. Multiple pieces of content centered on the same topic can result in more opportunities to target a certain keyword. If you are using your repurposed material outside of your site, you can get excellent backlinks with the extra advantage of being able to edit the anchor text in the link.
Reach out to a fresh group of people. In many circumstances, your original piece of content may have only had an impression on a small segment of your audience. You may meet an audience where they are by repurposing information for numerous platforms. “Multi-channel marketing provides the audience with the content they are searching for, in all of the places they are searching,” says SAP’s Michael Brenner.
Reiterate your point. Repetition can be an important aspect of getting a point across. The Rule of Seven in marketing asserts that purchasers must hear your message seven times before closing the deal. Repurposing is an excellent strategy to meet this requirement.
8 ways to repurpose content:
1) Create new blog post and articles
2) Turn internal data into case studies
3) Build an Infographic
4) Make a slide deck for Slide Share
5) Refresh and republish old posts
6) Gathercontent for an eBook
7) Use statistics
8) Offer guest contributions for topics you’ve already covered
1) Create new blog posts and articles
High-quality material can spawn more high-quality content, benefiting the viewers in the process.Converting a listicle into a succession of distinct bits of content is one of the most straightforward examples of this.
To do so, take a list post you’ve made and separate each item on the list into its own post. This allows you to go into further depth on various areas of the original post, fleshing out details and adding background material, tutorials, and examples.
We write a lot of numbered posts on the Buffer blog, and although not all of them are appropriate for this strategy, there are a handful that could be.
For example, this post about seven LinkedIn marketing numbers might be divided into seven other posts, each delving further into each statistic. The following are the made-up stories:
1. What Should Your LinkedIn Page Say About Your Product?
2. How Should You Write Industry Insights for LinkedIn Audiences?
3. Determine when is the best time to post on LinkedIn.
4. A One-Month Content Strategy to Boost LinkedIn Engagement
5. How to Make Your LinkedIn Updates Have the Most Impact
6. How to Increase Employee Engagement on Your LinkedIn Page
7. LinkedIn Analytics: The Definitive Guide
The numbered list concept can also be applied in reverse. You can compile a collection of 5 to 7 linked posts into a single summary post. This can be a great way to quickly create a complete piece of material, especially for blogs that post shorter articles.
2) Turn internal data into case studies
If you collect social media metrics, SEO data, or traffic performance statistics, you can utilize that information to create a case study. You can try to learn something new by drawing inferences from the facts you’ve collected previously.
One advantage of converting collected data into a case study is that it demonstrates to your audience that you are capable of data interpretation. It lends credibility to your blog. Another advantage of conducting the research is that you will be able to determine the cause and impact of key company decisions.
You may put the case study into a blog article for distribution, or you can make it a content offer to increase conversions.It could possibly be a limited-time download for email subscribers.
3) Build an infographic
The infographic, which is a thorough explanation of the content of your post in a visual outline, is a step beyond the slide deck. If your tale contains a lot of data, infographics are a great method to connect the dots or simply divide up an article into its main points.
Non-designers can build their own infographics using programmer like Piktochart and Visually
Litmus, an email blog, is one of my favorite instances of useful infographics. They create infographics based on their own research and data, as well as those of industry experts.
4) Make a slide deck for Slide Share
Assume you have a data report that you’d like to reuse. You can do this by creating a slide deck with the information from the data report and uploading it to Slide Share. In a word, Slide Share is a LinkedIn platform that allows you to submit public, shareable slide decks.
If the data you want to make into a Slide Share is large, you can break it up into a number of slide decks by topic or part. Skimmers will be able to easily jump to the proper deck and locate the information they require.
A Slide Share data report increases your LinkedIn content and makes your company stand out. Because not every company uses Slide Share, you have an opportunity to gain followers who are interested in data and want an easy way to read it.
5) Refresh and republish old posts
When I’m examining blog content, I occasionally come across some very wonderful articles that are held down by a few bits of information that haven’t aged properly. Change happens, and even posts written with 100% accuracy a few months ago may no longer be relevant today.
In certain circumstances, reusing the content into a new article may be beneficial. Speek’s entrepreneur Danny Boyce has a Dropbox folder full of all of the company’s blog posts. He and his staff utilize this folder to collect ideas and keep track of which postings should be followed up on or modified.
It is possible to modify previous text in this manner in a relatively simple manner. You might be able to save the majority of the content and simply make minor changes. When you publish, you can include a brief remark at the start or conclusion of the post to inform readers about the piece’s origins.
6) Gather content for an eBook
If one of your business goals is to enhance the number of content offers you have, consider compiling a series of content for an eBook, such as templates you’ve made, data analysis techniques, or interview content.
EBook’s increase your company’s credibility and can be used as content offers. An eBook can cover a wide range of topics; for example, Hub Spot provides free eBook’s on SEO, channel expansion, marketing psychology, customer service, and expert guidance, to mention a few.
Because the majority of the information is already written, publishing an eBook using information you already have reduces the amount of work you have to do. All that would be left would be to organize the content, publish it (Amazon offers free eBook’s), and distribute it.
In addition to using the eBook as a conversion opportunity, you can use it to promote your LinkedIn content strategy. Because LinkedIn is a professional networking tool, announcing an eBook to your industry contacts will attract a similar audience.
7) Use statistics for social media content
Make a visual out of your collected data and use it to diversify your social media content. For example, if you have a data on millennial blog readers, you may make a visual experience out of it.
Stats on a social media page, such as Instagram or LinkedIn, lend credibility to the entire page. It demonstrates to the public that your company values industry data as part of its brand.
If a statistic from the main feed doesn’t fit your present strategy, try distributing it utilizing alternative platform capabilities. Create an Instagram Story highlight for stats, for example, and upload them there. That way, you may incorporate analytics into your content strategy without interfering with it.
8) Offer guest contributions for topics you’ve already covered.
Repurposing content can help you form industry connections. Let’s imagine you’re an expert on a subject, but you’ve previously written a blog article on it. Have you approached similar companies in the industry for an interview on the subject?
The interview can focus on the subject you covered in the blog post and why it’s important. Alternatively, a guest post could make use of the information you provided in the original blog.
This repurposing content strategy establishes a working relationship with a company in your field that can be valuable in future attempts. Furthermore, the publicity draws that company’s audience to yours.
Conclusion
For content developer, it is possible to save a lot of time by repurposing content. It is a fantastic hack with SEO, reach, and other advantages. You might even find it beneficial to consider your repurposing choices before writing a new blog post or article. A single tale can result in dozens of different pieces of content. Your repurposing efforts should be successful as long as you focus on adding value to the original content.
We also provide Digital marketing services for your website, please check them out.
Frequently Asked Questions (FAQs)
Q1- What does repurpose mean?
The use of something for a purpose different than its original intended function is known as repurposing. Repurposing anything involves either altering it to meet a new purpose or repurposing it in its original form. The practice isn’t restricted to tangible goods. Repurposing marketing materials and content is a frequent practice.
Q2- How to repurpose content for social media?
Content writing is an important field in digital marketing. We can repurpose content on social media through:
- Use old images as quote’s background.
- Create evergreen content and repost.
- Make a long read by combining posts.
- Infographics can be made using surveys or data.
- Create a short eBook with content that users can download.
- Throwback posts.
- Turn blog post into a podcast.
- Create a Pinterest board with images and share it.
- Quote from the blog posts and interviews into an image post
Q3- When should you repurpose content?
Benefit of repurposing content is that it makes content Alo easier to scale. To put it another way, you don’t need to write every single pos.
Shoot everything in repurposing video content and design every infographic from scratch. You can use a fresh piece of new content as the foundation for posts, videos, social media posts, webinars and more.
Q4- Is it OK to repurpose content?
For content developers, repurposing material can save a lot of time. It is a fantastic hack with SEO, reach, and other advantages. You might even find it beneficial to consider your repurposing choices before writing a new blog post or article. A single tale can result in dozens of different pieces of content.
Q5- How do I repurpose content in SEO?
Here are five strategies for repurposing content to improve your SEO rankings.
1. Conduct a content audit to identify candidates for repurposing.
2. Add repurposed content to editorial calendar.
3. Maximize the effectiveness of your high-performing content.
4. Publish blog content on Medium or LinkedIn.
5. Make sure your cornerstone content is up to date.
Q6- What is blog repurposing?
Content repurposing allows you to obtain a better return on your investment for all of the time and effort you put into developing it. Not only that, but repurposing your blog posts allows you to give existing content a new lease on life and attract new audiences without having to create entirely new content.
Have some time? Check our LinkedIn to know more.
