Do you want to increase your search rankings? Did you know your Google+ page and profile could help? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.
This article shows you three ways you can maximize your Google+ presence and tells you why that’s important for SEO.
Optimizing Your Google+ Page
The SEO title is the name of your Google+ business page (be sure you’re using your company name here). Avoid trying to stuff any keywords into the SEO title—it’s unprofessional and has little SEO value.
Google+ recently rolled out the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing. Your new customized URL looks like this: https://plus.google.com/+YourCompanyName.
To set your custom Google+ page or profile URL:
- Go to your page or profile and click “About”.
- Scroll down to the Links box. You’ll see your existing Google+ page URL.
- Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.
- Click the “Manage This Page” button at the top of the page.
- Click “Edit Page” on the section with your page name on it.
- Click Edit in the Story section on the next page.
- Make your changes and click Save.
- Share a summary of the content you’re linking to. Don’t go overboard; short and simple are fine.
- Don’t include the link in the Summary box. Instead, put the link in the Link Attachment area so you’ll get the SEO benefit of a DoFollow link.
- Share the content with any of your existing circles.