In this fast paced competitive business world, every entrepreneur understands the need for an active, impressive and easy to access website that proves to be the gateway to a profitable business. Web design and development services are in constant demand for this purpose. The CEOs of many companies burn the midnight oil to ponder over this critical component. Realizing the significance, they search hard for capable web designers and developers that can help to earn business profits. In this blog, we are going to discuss what misconceptions the CEOs have about web development.
- Web development is simple
By simply asking for a “20 page website with log-in features, blogs, online payments and a variety of other widgets” doesn’t mean the developer will sit down for a day or two and come up with everything you’ve asked for. What CEOs need to understand is that web development takes time and it’s much more complex than writing a bunch of code.
Surprisingly enough, it’s the so called “simple and straightforward” web designs that take the most time and money! Even the small requests take meticulous planning and intricate development that requires days, probably weeks of programming.
- Creating great user experience is child’s play
As we know, creating great user experience is paramount. Hence, expecting rookies like an intern, your relative enrolled in a ‘Web Design School’, or ‘that guy in IT’ is not going to give you the results you’re expecting.
There’s so much more that goes into building a website. Only knowing the mere necessities of web designing is not enough, especially when creating payment methods and certifying integration with the business’s strategies.
- Developers are responsible for website strategy
Web development services are a team effort with the CEO leading the charge. It’s your business. Therefore, you should know what you want at the end of the day.
It’s essential to ask and answer the following questions in the early stages of development.
- Why do you need a website?
- What is the purpose: To produce leads? Generate a brand identity? Establish an online presence?
- Who is responsible for executing your vision?
- How will you measure success?
If these questions aren’t answered right away, you will end up with a website with no purpose or objective and no value added to your organization.
- Websites last a lifetime
With a rapidly transforming tech environment, you cannot expect minor tweaks and maintenance to keep your website afloat. Even a well-designed and interactive website can only be expected to last about two years! New technology, ever-changing paid and organic search marketing, and fluctuating user behavior means that websites have a short lifespan. Let’s take responsive web designs for instance. Until a few years ago, responsive websites were an unheard of innovation that no one gave a second thought to.
Designers can translate your vision into reality. As a CEO, however, you do need to have a clear objective of what you want to achieve.
Read more: Top Trends of Logo Designing in 2016
