Pros and Cons of Keyword Planner Tools

Internet marketing is ever growing sector, where you cannot keep yourself in comfort zone. It is the sector where you have to be proactive and need to engage yourself in innovation and constructive ideas. SMM, SEO and PPC are vital strategies in the world of digital marketing. SEO is the integral part of digital marketing and keyword research is the vital stage in any SEO campaign. Proper keyword research is the cornerstone of quality and professional SEO services. Reliable keyword research tool helps to make proper SEO strategy. Once was a time when there was a free keyword research tool from Google, but unfortunately this great tool is history now.

Many alternative keyword research tools are available now. The Google keyword planner offers many features. Bing keyword tool is another option for the digital marketing experts. In this article we will discuss about the pros and cons of both tools.

Google Keyword Planner

Pros:

Data comes directly from Google, which is more reliable than any other source
This tool is ideal for local SEO as you can target your search to the local audience
Whenever you type a single keyword in the search box, the tool suggests a group of keywords instead of single keywords

Cons:

You need to create an AdWords account
You cannot search for volumes on mobile and desktop separately

Bing Keyword Tool

Pros:

This tool is the ideal one if you are optimizing for Bing
This tool is different from the Google keyword Planner, where you can search for volume during a particular data range

Cons:

The data is not useful when you optimize for Google
It is not publicly accessible, so here you need to sign up for Bing Webmaster tool
You will not get enough local data, especially when you are searching for detailed information like on a state level and town level

Except these two keyword research volume tools, there are many other free and paid tools, but their reliability is seriously under question. These two tools are reliable and popular as well, so use them when you have to research for keyword volumes.