Respond to Tweets and Get More Customers

A recent research has stated that the customers will pay more to brands who respond back to their tweets. Wayne Huang, a researcher at Twitter, started this research and was surprised by its results. Some of the key findings of his research were:

• People are willing to pay extra $9, on average, to those airlines which respond back on Twitter.
• The amount will increase to $20 if the response time is less than 6 minutes.
• Every minute counts on Twitter because the dollar value decreases with every increase in response time.
• Twitter users who received responds felt overwhelmed.
• Even if you can’t solve a customer’s problem, just acknowledging his tweet can really add a lot of value.

  Concluding his research, Wayne Huang said: “You’re just not expecting someone to reach out and help you on a public medium like this. There’s definitely something that registers deep inside people’s emotions, and they remember it and are willing to pay more for it.” Twitter is continuously trying to improve the concept of ‘customer service’ and ‘internet marketing’, which is why Wayne Huang said: “We just want to get users to have more positive interactions with brands and because that’s really where we think the light bulb goes off for users and they’re like, ‘Oh, this is what makes Twitter so unique and different’ from other social media platforms.” Review: With the help of this research, brands can finally earn respect from their customers, which will ultimately convert to more sales. Twitter is the best social media platform and we should use it to avail various benefits. Source: Social Media Today Read more: Instagram and Digital Marketing