Why Google loves strong brands: It is very difficult to define a “brand”. According to David Ogilvy brand is the intangible sum of the product attributes. Of course, a brand offers services instead of products, but this is not entirely correct. Google's concept of a brand is maybe less undefined,...
“Google My Business” Local Ranking Factors
Google has updated their help page named ‘Improve your local ranking on Google’. Previously, the page had about five paragraphs of text around relevance, distance and prominence for ranking in the local results. Now, Google has vastly expanded the document. The document explains that you should aim to have as...