Google has started using mobile-friendliness as a ranking factor in search results, rewarding websites that are fully optimized for mobile platforms. Google says the effect of this change will be profound. It is very important for any business owner with a website to respond accordingly.
Effective immediately, Google will also factor content from mobile apps (a feature called App Indexing) when rendering mobile search results. Android users who are signed into their Google account will begin to see apps more prominently in search listings.
These changes will make it easier for mobile users to find relevant, high-quality search results that are optimized for their devices, creating a better search experience. Google provides very clear recommendations on what you can do to make your website mobile-friendly.
If your business website as not yet adopted responsive design, here is where to start:
• Check out Google’s guide to mobile-friendly websites.
• Take the Mobile-Friendly Test (can be found on the internet) to see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.
Google recommends responsive web design as the industry best practice for websites. A responsive website seamlessly adapts itself to whichever device it is being viewed from. While responsive web design should be your ultimate goal, creating a fully responsive website can present a challenge for many small business owners. However, simply using Google’s guidelines to optimize your existing website for mobile platforms will help greatly in the meantime. If you find this task difficult then avail our services of mobile website development and make the design of your website responsive.
