What is digital marketing? Let us explain it with example.
Digital marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer.
The digital devices we use regularly. Phones, laptops, PCs, tablets, smart watches etc…Even books are now digitized on Kindles. The list expanding very fast. Even these devices also present different ways for you to communicate with your clients.
For example, you can send an SMS reminder to your customer so they don’t miss an appointment, click into their newsfeed with targeted social media advertisements, land in their inboxes with best offer, and even appear at the top of customer’s Google searches by using Pay per Click (PPC).
There are lots of interesting ways to use technology when it comes to marketing, but not every digital marketing method is suitable for every business or service provider.
Keep reading for a digital marketing breakdown, covering what each type of digital marketing is most best for, and how you can use digital marketing to promote your business.
What are the benefits of digital marketing?
1. Cost efficiency:
Digital marketing is one of the most cost effective ways of marketing around your brand. Traditional or classical marketing (i.e.: Designing, printing, physical marketing) is expensive, and only suites for bigger brands, whereas, it’s hard for small businesses to compete.
But in the digital marketing world, you get a lot more output for your marketing buck. Making it an affordable alternative. Whereas, traditional marketing tactics can often have a hidden price tag, digital marketing is relatively economical and cheap, but will cost a lot of time and patience.
Organic and duplicate free tactics, such as Search Engine Optimization – SEO and social media marketing – SMM, take time to gain enough traction to have an impact.
However, you can optimize things up with pay-per-click, social media advertising and display ads, which will come at a small cost but deliver results more quickly with fruitful results.
2. Measurable impact:
Imagine you have a hot campaign with nice graphics and stellar copy, but no way of knowing if it’s actually had an effect when it comes to sales or anyone seen the campaign.
With digital marketing, this scenario is completely avoided. There are always analytics tools like google that will tell you exactly how many visitors the campaign has reached, how many visitors engaged with the brand as a result, and how many conversions it generated.
3. Streamlined approach
In the digital marketing world, every search, browse, and buy has a purpose. Digital marketing permits your brand to suit the purpose of its audience. You’ll be able to position your service/product so that it appears in relevant google searches through SEO.
Also method like pay-per-click – PPC, display, and social media advertising use demographic information to target those clients who are statistically most likely to be interested in your ad. So with minimum spending, you can have maximum output.
4. Increased visibility
Search engines have made life of a customer very. According to the online video producer Vimeo, 93% of online experiences begin with a search engine, whereas, 59% of consumers prefer to check several other channels (i.e. the official or business website and social channels or pages) before making any decision towards the business.
This change in consumer habits reveals a great opportunity for service providers or businesses to connect with consumers, and to target them at the early stages of the client’s journey.
It’s easy to improve online visibility of search with simple optimization tactics, getting your brand onto your client’s screens with minimal expenditure and disturbance.
5. Personable approach:
If 60% of consumers check several channels like FB, twitter etc…Before deciding to do business with you that means more than half of your prospective clients must be checking out your business’ website, Facebook, Twitter, Instagram, and YouTube accounts before paying you a visit.
Making sure your social media channel are perfect if you’re looking to turn a potentially interested client into a committed buyer. Entering into somebody’s ‘social account’ really allows you to connect with your audience, and create a both side narrative.
To meet this purpose, social media is best – it allows your client to like, comment, and share your service/product, and allows you to socially respond to any customer feedback that totally looks great, as it shows that you’re willing to nurture your client base.
All, Different Types of digital marketing
The term “digital marketing” covers a wide spectrum of digital strategies, techniques and there are many elements to consider when designing digital plan for your business.
We’ve collated a list that details the essentials and explains some of the terminology you’re likely to face on your digital marketing journey.
Following are some good examples of digital marketing:
Search Engine Optimization (SEO)
The easiest way to increase traffic to your website is by improving your website visibility in search engine.
This involves moving up your website’s Search Engine Results Page (SERP) status, so you’re landing right where clients can see you or in other words, at the top of their Google search. How? By using some keyword phrases, and making sure your content is top notch and not duplicating.
Pay-Per-Click (PPC)
As you may have assumed, you’re going to have to pay for this service. PPC means that an advertiser pays a publisher, For example: Google, Bing, and Yahoo every time someone clicks on the advertisement.
For example, when you see ads appearing on the right hand side or on the top of search results in some search engine results page, such ads are operating on a PPC model – the advertiser (in this case, business, company or service provider) will pay the publisher (let’s say Google) each time a client clicks on the ad to be taken to the business’ website.
Display advertising
Display ads are the billboards of the social media world, display advertising refers to a type of paid digital marketing that you might be used to seeing along your own newsfeed scrolls.
Comprising text, flash, images video, and audio, display advertising is designed to deliver a branded message that increases awareness by a popular digital platforms.
Social media (organic)
Organic social media marketing refers to social media activity and promotion that a business does without paying for. Think of a post that hasn’t been boosted financially, but has simply risen to popularity by likes and shares and commenting.
Note: the term “organic” comes quite a lot in the digital marketing world. It means that business’s presence hasn’t been paid for. It’s become “naturally” popular or famous, if you like.
Social media (paid)
Paid Social media is more closely aligned with classic or traditional marketing methods, and refers to when you pay a third party social media platforms to promote your message or business advertisement (FB, Twitter, Instagram, LinkedIn, Pinterest, offers paid advertisement on their network. Display advertising is a type of paid social media marketing).
Email marketing (CRM)
CRM – Customer Relationship Management refers to the organization, automation, and synchronization of business processes through email. It keeps your business directly in contact with client via their email inboxes, allowing you to keep your clients up to date with offers& newsletters, and opportunities.
At the same time, you can keep track of which client engage with your emails and click-through to your website by any in-email links.
Influencer marketing uses social media channels to tap into the following of a specific individual or a company to promote a product that relates to the interests of the audience Hence increasing visibility, and then hopefully sales.
To be considered as ‘influential’, a person should have a following of approximately 10,000. Working with an influencer can be as easy as sending them samples to feature on their marketing page, however, motely will charge a fee. When working with influencers, always keep it clear that the audience must be aware that any post featuring your product/service is a sponsored post.
Digital Marketing Courses
These days you will find following top 10 Digital Marketing Courses online
- Udemy Digital Marketing Course – Paid and award certificate after completion.
- Simplilearn Digital Marketing Specialist – Paid and award certificate after completion.
- Copy blogger Online Marketing Course – Free Course
- Udacity Digital Marketing Course – Paid and award certificate after completion.
- Optinmonster Digital Marketing Training (Free)
Some other courses that might help you to become a smart digital marketing expert are:
- Executive Skills:
- Introduction to Digital Marketing.
- Website Planning and Creation.
- Search Engine Optimization (SEO)
- Search Engine Marketing.
- Social Media Marketing.
- Content Marketing & Strategy.
- Web Analytics.
We also provide Digital marketing services for you, please check them out.
What is Digital Marketing Process?
A digital marketing process is a very broad term to explain any strategy you adapt to achieve a digital strategy. You might have a digital marketing process to prepare content, schedule posts, and engage with your audience as part of your social media strategy or building links with other websites as well.
What is Digital Marketing Strategy?
- SEO
- PPC
- Content marketing
- Email marketing
- Social media marketing
- Voice SEO
- Video marketing
Best digital marketing agencies;
Finding the right digital marketing agency for your business can be a tough job, so we’ve compiled a list of the top economical and reliable marketing agencies in UK:
| Digital Marketing Agency | Best for | Cost estimate |
| Yell | New & small businesses | £600 pcm: simple and easy for a very small business on basic services. |
| Mobitsolutions | An all-rounder marketing company + Software company | Quote available on request |
| Revive Digital | An all-rounder marketing service | Quote available on request |
The cost of going out-of-house for your digital marketing depends totally on the nature of your business, which is why most companies will only provide costing information once you have requested a quote directly.
Few companies schedule meetings before sharing a quote, & Couple of companies study your business and after checking worth decide whether or not to engage team with you.
Yell – choose for: new and small businesses;
Yell offers digital marketing services for small to medium-sized (SME) businesses, including website design, Google Ads, social media, PPC management, and promoted listings in the Yell dot com directory.
The directory listing is straight forward not only will Yell use Google to promote your business, but featuring in its directory will promote you to those clients used to using the ‘yellow pages’ approach although it’s a classic approach but still works, and who are more likely to go through Yell.com to find a local car mechanic (for example).
Cost: £600
Mobitsolutions – Best for: Digital Marketing;
Featuring 100% ‘excellent’ reviews on Google, and boasting an experienced team especially when it comes to Google Ads, PPC and social media marketing, this Slough-based agency will provide you with a dedicated account manager and experienced digital marketers. A multinational digital marketing agency with Pakistani and British Staff.
Ideal for a small business looking for a personalized service and some speedy SEO results, Mobitsolutions will put your website where it matters at the top of the SERP results.
Cost: Quote only available on request.
Revive Digital – Good for: an all-round service;
A smart client base and a beautiful portfolio, Revive build flashy digital marketing materials that best fit compete with bigger-budget brands.
Adding killer SEO knowledge with cool design, this is an agency that’s great for businesses who are looking for the best results.
Cost: Quote only available on request.
If you want to know more about these service providers, head to our Best digital marketing agencies blog post for a detailed breakdown of which agency will be best-suited to your business needs.
Tips for selecting the simplest digital marketing agency best for you;
Pinpoint your marketing needs;
From promotion to branding, digital marketing covers a broad spectrum of services. You’ll should be crystal clear in which area of marketing your business needs to work on,what is the goal of your business, then how you want to achieve that goal.
Do you want a fast track social media strategy? Or maybe you want to develop your branding? Once you have a clear picture in your mind of what you want, it’s easier to brief an external agency.
Check the packages on offer, and see if they’re in-line with your business requirements& goals. An attractive agency might look nice, but are they offering exactly what you need? If not, don’t waste your time in focusing on finding an agency.
Do your research;
See how the agency handles its own marketing? Does their social media postings impress you? Are they ranking top for related search terms? Or on second page of Google, not really making the most of SEO?
If an agency doesn’t follow what it preaches, then you’re better to find someone else.
Similarly, see if they have any online reviews? Hearing about an agency via a referral is always a good thing or seeing that the agency itself is often referred is also witness to its worth.
So, we tried to cover some of the major points for importance of digital marketing, we hope this article was helpful for you. Please share it with others.
If you are wonder about what is digital marketing services, we also provide these services, please check them out as well.
Ask the right questions;
Below even have listed some good questions to ask:
Can I see some examples of previous campaigns of yours?
This will give you a clear understandings of the work the agency is able to produce.
Who will be handling the account of my business?
This will help you understand if you’ll have an individual account manager, and permits you to set up a meeting with the account manager responsible for handling your work.
On average, how long do customers stay with you?
An agency that holds onto its clients for a long period is clearly doing something right, but in some cases this is not mandatory, not all the clients are same.
Have a meeting with the agency;
Clear direction and Good lines of communication will see your relationship with your agency flourish. Arrange an initial meeting where you mention your expectations and, from there, make sure you are clear and fair with your selected agency.
Analyze the agency’s portfolio;
This should be available on the agency’s own website and will be a good sign as to the kind it’s able to produce. Investigate the ways during which the agency proves that it’s doing the right job. Deliverable is one thing, reporting on that delivery is second, so make sure the agency of interest is results driven, rather than finding something in dark.
Do I need a digital marketing agency?
Starting a business is painful. There’s lots to think about, and always many things to do. If marketing isn’t your core point, then we’d recommend enlisting some expertise so you can get on with getting the business running smoothly; in the meanwhile, the marketing agency can do what it’s best at, without you having to mix up through the minefield of digital marketing.
However, if you’re on a short budget or you’re feeling brave
Here are three easy Do It Yourself tips:
1.SEO
Use an app or program, like SEMrush, Ahref, or Keywords Everywhere, to conduct your own SEO research. Look up what’s being searched for in your industry, and tailor your website content to the demands of the clients.
Note: Above mentioned tools are paid, but offer limited features for free as well.
2. Social media
Most people signup on social media from day one, and your business should be no different. Set your business up on the main social platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest etc.) and start gathering a following. Engage with your audience, and get some good-looking pictures up on your Facebook.
3. Get Familiar with Google
Google has some excellent digital marketing services on offer. Google Ads is a great tool to start, and Google My Business will provide you with a business account, meaning that clients can find you on Google Maps and in quick local searches as well.
How much do digital marketing services cost in UK?
In general, an agency will charge per hour rate, fixed price per month. The cost of the service will, of course, depend on what you need, and how long the project takes?
Roughly, you’ll be looking at a price range in UK that falls into this approximate pattern:
| Day rate (Exclusive VAT) | 1-6 Months Contract Agreement | 12 Months Contract Agreement | 18+ Months Contract Agreement |
| 2-4 days/month | £750 per day | £700 per day | £675 per day |
| 5-6 days/month | £725 per day | £675 per day | £650 per day |
| 7+ days/month | £700 per day | £650 per day | £625 per day |
Again, this is a rough guide, and will vary from one agency to another. The best way to find out the cost of from the website of a digital marketing agency you are willing to work with. Find out how much it’s going to cost you using this handy quote finder.
What Are the Next steps?
By now, you should have a pretty good idea of what a digital marketing agency is, and what it does. You will get lots of material on digital marketing at Quora as well.
We also provide Digital marketing services for you, please check them out.
FAQS:
How to start digital marketing quora?
Yes, you actually learn digital marketing theories yourself, but no, theoretical and practical aren’t an equivalent. Our suggestion: take one or two courses, then jump into your career. Not only will you get more experience to build your digital marketing portfolio, you will also be able to apply what you’ve studied!
How to start digital marketing as a career?
The best way to start a career in digital marketing is to become yourself out there.
- Create a grow your online presence.
- Keep yourself updated with latest trends.
- Get involved in an internship.
- Complete an online course.
- Find local networking events to register for.
- Update your resume and let your creativity shine.
What are the 7 types of digital marketing?
Digital marketing are often broadly divided into 7 main categories including:
- Search Engine Optimization.
- Pay-per-Click.
- Social Media Marketing.
- Content Marketing.
- Email Marketing.
- Mobile Marketing.
- Marketing Analytics.
Have some time? Visit our website or LinkedIn page to know more.
